In just under three months, the transparency provisions of the EU AI Act take effect. On 2 August 2026, Article 50 begins to apply, and with it the legal expectation that AI-generated content carries machine-readable provenance, that synthetic media is disclosed to the people who view it, and that organizations can prove, on demand, where their AI-generated assets came from.

The pipeline enterprise marketing teams built in 2022 can't meet 2026 demand. Here's what's changed in enterprise video post-production, and what a model built for now actually looks like.

And a Claude skill to run it yourself

A field guide to curating, training, and directing your own style model – drawn from Asaf Hanuka's live Artfair masterclass.

Bria's new integration puts 12 AI-powered tools directly inside SideFX Houdini - across Copernicus, OBJ, and TOP networks.

How Leading Brands Cut Product Photography Costs by 90%+

The Challenge: Visual Content Demand Is Outpacing Production Capacity

Why the Most Valuable Part of Visual AI Isn't Image Generation.

The Challenge: The Industry Built for Generation. Production Needs Editing.

How five industries go from testing visual AI to running it in production.

Bria joins the ranks of Google, Nvidia, Adidas, Walmart, and more as one of Fast Company's World's Most Innovative Companies of 2026 - ranking No. 8 in the Enterprise category. 

You've been there: typing "watercolor painting" into an AI model and getting back something that looks like melted crayons. Trying "3D render, clean, professional" and receiving a plastic-looking mess. Burning through API credits and patience while iterating on the same prompt 47 different ways, hoping version 48 finally nails it.

You've been there: uploading a faded, damaged photo into a restoration tool and immediately facing a wall of sliders. Noise reduction strength. Damage repair threshold. Sharpness balance. Decisions you're not qualified to make -and that nobody should have to make just to restore a photograph.

You've been there: realizing the lighting is wrong after the shoot wraps. Trying to salvage product photos with inconsistent shadows. Writing elaborate prompts like "soft diffused light from upper left, golden hour warmth, subtle rim lighting" - and getting back an image that's vaguely brighter. Maybe. With a color cast you didn't ask for.

We're proud to share that Bria has been recognized as one of the Top 100 Israeli Retail Tech companies in the 2025/26 Israeli Retail & Commerce Tech Report, a milestone that reflects where visual AI stands in the future of commerce, and where we're taking it.

Bria AI Receives Two HPA Awards Recognizing Ethical Innovation and Transformative Impact on the Entertainment Industry

Join Bria at EuroShop 2026 to discover how Bria's visual AI platform transforms retail operations while meeting Europe's strictest compliance requirements.