Bria

The new standard for video background removal

Live virtual backgrounds, real-time green-screen, AI-generated backplates, without the ML lift.Now powered by V-RMBG 3.0, bria’s new state-of-the-art model
Try it in the sandboxRead the API docs

New OBS Plugin, Just Dropped.

Swap your background in real time, straight from OBS. Same SOTA vRMBG quality, zero code.

See Install Guide

One suite. Every endpoint you need.

What you get out of the box

Quality

Quality

Powered by V-RMBG 3.0, the latest in the RMBG family (5M+ Hugging Face downloads and 90% usable-result benchmark).

256-level alpha, high-res, clean on hair, motion, and semi-transparent objects.

Mask as output for full flexibility.

Latency

Latency

40 ms server inference at 24 FPS sustained.

<100 ms RTT in the US (p50 74 / p95 97).

Latest-wins frame scheduling drops stale frames.

Optimized design for live pipelines.

Scale

Scale

Hosted across cloud, BYOC, on-prem.

No GPU autoscaling, session management, or ML ops.

$0.0033/batch or streaming sec, pay-as-you-go

What teams are building with it

Blog posts

Branded retail environments, generated live
Live Commerce

Branded retail environments, generated live

Hosts stream from anywhere. The backdrop matches the campaign — studio one minute, lifestyle the next, flash sale the next. No physical set, no per-host setup cost, no green screen. Branded context follows the product, not the room.
A consistent identity across every stream
Creator · IRL Streaming

A consistent identity across every stream

Podcasters, vloggers, and IRL creators get a
controllable scene without leaving their actual
environment. Stylize, replace, or augment in real
time — without on-device ML, without a self-
hosted model, and without compromising the matte on hair or motion.
From overlays to immersive scenes
Game Streaming

From overlays to immersive scenes

Streamer backgrounds today are a static layer —
alerts, banners, branding piled on top of a
webcam feed. Bria replaces the layer with a
controllable scene. Match the game, swap on a
sponsor moment, react to chat. The backdrop
becomes part of the show.
Stage-quality broadcasts from anywhere
Live Events · Webinars

Stage-quality broadcasts from anywhere

Remote speakers join a hybrid event from home
offices and end up on the same virtual stage.
Backdrops switch per segment — keynote,
panel, sponsor break — without producer
scrambling or static green-screen rigs.
One platform, every studio
Education · Fitness · Coaching

One platform, every studio

Yoga from a living room becomes a sunset
beach. A coaching session from a kitchen
becomes a branded studio. Same hosts, same
equipment, consistent production value across
every session.
Avatars on customer-controlled scenes
Video Calls · AI Avatars

Avatars on customer-controlled scenes

Most avatar products composite onto static
backgrounds. Bria's streaming endpoint puts
avatars into reactive, customer-branded scenes
— at the matte quality and frame latency live
video actually demands. Same API for sales
calls, support sessions, and AI-driven product
demos.

Explore it before you write a single line of integration code

Free sandbox. Drop in a video URL or open a streaming session — the whole suite, your footage, no signup gate.

Try it in the sandbox

FAQs

Anything that needs the foreground separated from the background of a video. Live AI avatars on branded scenes, real-time virtual backgrounds for video conferencing, live commerce streams with reactive backdrops, live recording studios with clean-cutout preview, AR overlays. On the batch side: e-commerce product video, ad creative variations against dynamic backplates, talking-head localization across markets and backdrops, automated video editors. Same API key for all of it.

Bria builds visual AI infrastructure for product teams – image generation, image editing, and video editing – trained exclusively on licensed data. The video background removal suite is one capability inside a broader visual AI platform. Existing customers using Bria's image APIs can extend to video without changing infrastructure or auth.

40 ms server inference end-to-end. For US clients hitting US hosting, total RTT is <100 ms (p50 74 ms / p95 97 ms). Non-US clients hitting US hosting add network physics on top - use regional / private / BYOC / on-prem to close that gap. The endpoint sustains 24 FPS over a persistent WebSocket session, with latest-wins frame scheduling so stale frames are dropped rather than queued.

$0.14 per video second consumed, uniform across all four endpoints. Pay-as-you-go from the first call – no MSA, no minimum, no procurement step. Volume / regional / private / BYOC / on-prem pricing is a conversation; everything below that is on the meter.