Growth Marketing Manager

Full-Time - Hybrid - New York, US

About BRIA AI

At Bria, we are pioneers in visual Generative AI, delivering cutting-edge, responsible solutions for commercial use. Built on the largest licensed dataset and developed with industry leaders, our technology ensures superior quality, copyright protection, and safe content usage. Our platform revolutionizes visual communication by enabling developers and AI researchers to create custom models and AI-native apps and services using our foundation models, which are accessible through source code, APIs, or iFrame integration. This provides global brands, agencies, and creative platforms with complete control, privacy, and limitless potential, driving innovation and boosting productivity.

Position Overview

We seek a strategic Growth Marketing Operations Manager that can define, implement, measure, and optimize a dual marketing effort: bottom-up effort for developer product-led growth and enterprise sales motions. You'll be responsible for building scalable systems and marketing infrastructure that can identify and convert our most promising users while maintaining the authenticity of our developer-first approach.

Key Responsibilities

Marketing Operations

• Own and optimize our marketing automation platform (HubSpot) for both self-service and enterprise motions

• Build integrations between marketing automation, CRM, product analytics, and growth tools

• Execute multi-channel campaigns across email, web, events, and digital advertising

• Implement scalable lead scoring, routing, and nurturing workflows

Analytics & Performance Management

• Build comprehensive analytics spanning developer journeys to enterprise account expansion

• Develop predictive models to identify enterprise opportunities from self-service usage patterns

• Create executive reporting frameworks showcasing bottom-up adoption and enterprise pipeline metrics

• Lead analysis of developer community expansion opportunities across platforms and frameworks

Growth Strategy Execution

• Create and optimize self-service developer onboarding flows, improving time-to-value for API implementation

• Develop experimentation frameworks to increase API key activation rates and expand usage across the developer team

• Establish data-driven targeting for enterprise accounts based on API usage patterns and expansion signals

• Design scalable growth stack integrating product usage data with enterprise account intelligence

Cross-Functional Collaboration

• Partner with Product & Engineering to optimize API key activation and usage expansion patterns

• Drive integration between product usage analytics and account-based targeting systems

• Support initiatives to convert high-usage dev teams into enterprise opportunities

Skills & Requirements

Required Experience

• 3-6 years in marketing ops with hands-on experience at B2B SaaS/ API-first companies

• Expert-level proficiency in marketing automation platforms: HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud

• Strong experience with CRM platforms (Salesforce), analytics tools (Google Analytics, Amplitude, Mixpanel), and marketing tech integrations

• Proven track record of scaling marketing operations through significant growth phases (e.g., Series A to C, 10x user growth)

• Experience with both product-led growth motions and enterprise sales and marketing

Growth Impact Requirements:

• Some proven successes in improving key metrics during scaling include:

• Increased API key activation rates by 40 %+ through onboarding optimization

• Grew monthly active developers from 1,000 to 5,000+

• Converted 20%+ of high-usage accounts to enterprise contracts

• Scaled combined self-service and enterprise revenue from $5M to $15M+

BRIA AI is an equal opportunity employer fostering diversity and inclusion where innovation thrives.

Why Join BRIA AI?

If you are driven by innovation and motivated by the challenge of shaping the future of visual generative AI, we would love for you to apply. You can make a significant impact in an exciting and rapidly evolving field.

*BRIA AI is an equal opportunity employer that fosters a diverse and inclusive work environment where all ideas and innovations flourish.

Requirements added by the job poster

• Commute to this job's location
• Authorized to work in the United States