Content Marketing Manager

Full-Time - Hybrid - New York, US

About BRIA AI

At Bria, we are pioneers in visual Generative AI, delivering cutting-edge, responsible solutions for commercial use. Built on the largest licensed dataset and developed with industry leaders, our technology ensures superior quality, copyright protection, and safe content usage. Our platform revolutionizes visual communication by enabling developers and AI researchers to create custom models and AI-native apps and services using our foundation models, which are accessible through source code, APIs, or iFrame integration. This provides global brands, agencies, and creative platforms with complete control, privacy, and limitless potential, driving innovation and boosting productivity.

Position Overview

Our team is seeking an experienced B2B Content Marketing Manager to lead the development, execution, and optimization of our content strategy across multiple platforms. In this role, you will be responsible for creating and managing compelling content that drives engagement, builds brand awareness, and supports our marketing and business objectives in the dynamic and innovative field of Generative AI.

Key Responsibilities

1. Content Strategy Development and Execution:

• Develop and implement a comprehensive content strategy and content calendar aligned with the company's short-term and long-term marketing goals, business objectives, and brand identity.

• Conduct market research, analyze industry trends, and identify relevant content topics and opportunities to engage our target audience effectively.
• Oversee the entire content development process, from ideation and planning to creation, editing, publishing, and optimizing across various platforms.

2. Content Creation and Management:

• Collaborate with management, subject matter experts, stakeholders, and cross-functional teams to gather insights and ensure content accuracy and relevance.

• Produce high-quality, informative, and engaging content for various platforms, including websites, social media, sales presentations, one-pagers, educational videos, thought leadership pieces, blogs, infographics, and more.

• Own social media channels, blog, and website content creation and management.

3. Cross-Functional Collaboration and Brand Consistency:

• Collaborate closely with the marketing, design, product, sales, and other relevant team members to align content efforts with overall marketing targets, product launches, events, campaigns, initiatives, and business objectives.

• Ensure consistency in brand messaging, tone, and voice across all content platforms, developing and maintaining content style guidelines and best practices.

4. Content Optimization and Performance Analysis:

• Adapt the content strategy based on data-driven insights and continuously refine content creation and distribution efforts.

5. Domain Expertise and Community Engagement:

• Develop a strong understanding of the AI field, including key technologies, research directions, and emerging applications.

• Monitor industry trends, thought leaders, and social media dynamics to identify opportunities for timely, relevant, and engaging content.

• Create content tailored to developers, researchers, and the broader AI community, balancing technical accuracy with accessibility.

Skills & Requirements

• Native English speaker

• At least 5 years of experience in writing B2B content, ideally within the technology sector and AI industry

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Excellent writing, editing, and content creation skills with the ability to produce engaging, informative, and persuasive content across multiple platforms to both enterprises and startups.

• Creativity and the ability to think outside the box to develop innovative content ideas and campaigns.

• Self-motivated with exceptional communication and collaboration skills.

If you are a strategic and creative content marketing professional with a passion for driving engagement, growth and brand awareness through compelling content, looking to take part in the Gen-AI ecosystem, we invite you to apply for this exciting opportunity.

Why Join BRIA AI?

If you are driven by innovation and motivated by the challenge of shaping the future of visual generative AI, we would love for you to apply. You can make a significant impact in an exciting and rapidly evolving field.

*BRIA AI is an equal opportunity employer that fosters a diverse and inclusive work environment where all ideas and innovations flourish.

Requirements added by the job poster

• Professional in English

• Commute to this job's location

• Authorized to work in the United States

• 4+ years of work experience with Content Marketing